In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.

300×250 expanding,
728×90 expanding,
160×600 expanding,

Don’t forget to  rollover to explore Lexus technology  so you can see my nifty transparent block wipe transitions.

In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).

Don’t forget to mouseover to expand.

A little while ago, I did some interactive expanding ad banners for XM Nav Traffic with live traffic updating on the latest Lexus vehicles. You might run into the ads on some car enthusiast sites, or you can check out the message board, lederboard or skyscraper here. When the banner expands you can play with the sonar map to control the speed of travel. Some really cool randomizer programming makes the pretty shapes fly by. Fun stuff.

Wish I had XM Nav Traffic with live traffic updating on my car!

If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:

1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum

My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.

If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!

Here is some digital advertising I’ve art directed for Lexus in the last couple of years.

- – - – - – - -
Innovation Full Line Expanding Video Banners

300×250 expanding,
728×90 expanding,
160×600 expanding,

Innovation Expanding Video Banners

Innovation 728×90 Lederboard
Innovation 300×250 Message Board
Innovation 160×600 Skyscraper

ABC Brand Pods with Audio and Video

Dominoes
Molecules
Soundwaves
Spectrum

ABC Expanding Video Banners

Soundwaves 300×250 Expanding
Molecules 160×600 Expanding

XM Nav Traffic Expanding Banners

XM Nav Traffic 300×250 expanding
XM Nav Traffic 728×90 expanding
XM Nav Traffic 160×600 expanding

LSh Ad Units

LSh 336×280 Message Board
LSh 728×90 Lederboard
LSh 160×600 Skyscraper

Yahoo Hybrid Owners Forum

728×90 Lederboard

ES Senses Banners

ES Senses 336×280 Message Board
ES Senses 728×90 Lederboard
ES Senses 160×600 Skyscraper
ES Senses 600×400 Jumbotron

ES Style Banners

Style 336×280 Message Board
Style 728×90 Lederboard
Style 160×600 Skyscraper

ES Satisfy Banners

ES Sastisfy 336×280 Message Board
ES Sastisfy 728×90 – Lederboard
ES Sastisfy 160×600 Skyscraper

The Week Magazine – Earth Week Edition

The Week Magazine – 300×600 Intro Ad
The Week Magazine – 728×90 Eco Tips
The Week Magazine – 300×250 Static LSh Flash Ad
The Week Magazine – 300×350 Static GSh Flash Ad
The Week Magazine – 300×250 Static RSh Flash Ad
The Week Magazine – Screensaver

ES Mother’s Day MSN Roadblock – Email Mother’s Day Card Generator

Mother’s Day Roadblock – Part 1 – Takeover
Mother’s Day Roadblock – Part 2 – Message and Postcard Generator
Mother’s Day Roadblock – Part 3 – HTML Email

RX Hybrid Banners

RX Hybrid – Inner Beauty (horizontal)
RX Hybrid – Inner Beauty (message board)
RXh Hybrid – Inner Beauty (skyscraper)

BYL Engineering Puzzle Banners

ES 336×280 Message Board
ES 728×90 Lederboard
ES 160×600 Skyscraper

GS 336×280 Message Board
GS 728×90 Lederboard
GS 160×600 Skyscraper

GX 336×280 Mgxsage Board
GX 728×90 Lederboard
GX 160×600 Skyscraper

RX 336×280 Message Board
RX 728×90 Lederboard
RX 160×600 Skyscraper

GS Practice

336×280 Message Board
728×90 Lederboard
160×600 Skyscraper

GS Speed Bumps

336×280 Message Board
728×90 Lederboard
160×600 Skyscraper

GS Rocket

336×280 Message Board
728×90 Lederboard
160×600 Skyscraper

GS Stocks

336×280 Message Board
728×90 Lederboard
160×600 Skyscraper

GS Prelaunch 12k GIF banners

336×280 Message Board
728×90 Lederboard
160×600 Skyscraper

RX Thundercloud Edition

336×280 Message Board
728×90 Lederboard
160×600 Skyscraper

CPO Between New And Used

336×280 Message Board
160×600 Skyscraper

CPO Can’t Tell Difference

336×280 Message Board
160×600 Message Board

CPO Fine Line

CPO Fine Line 336×280
CPO Fine Line 160×600

CPO Vice-Versa

CPO Vice-Versa 336×280
CPO Vice-Versa 160×600

CPO Cars.com Eyeblaster

CPO Cars.com Eyeblaster

Within the tiny ES Mother’s Day MSN Roadblock Banner, users could generate a beautiful rich email featuring flowers, with a personalized message to mom, and only minimal branding by Lexus. Tastefully done, this roadblock ran all Mother’s Day weekend, and generated over eighty thousand emails. A nice way for Mom to start her day, and a very nice thing for Lexus to do. More images after the click.