nelsdrums.com

Fall Fun 2010

nelsdrums — Fri, 05 Feb 2010 05:12:30 +0000

Monday night I completed “Fall Fun 2010″, a Gap-like art project featuring all 23 of my son’s kindergarden classmates. Just before Thanksgiving I photographed the children in the schoolyard. I explained my job as an art director for advertising, and told them that they were all “Talent” or “Models” for my project.

It was challenging to fit so many people into such a small space. Blame that on the state budget. Number two son, Miles, is featured jumping into a pile of leaves.

Today I went back to unveil the final product via a big screen projection complete with music. I described the “client presentation” process, and told them they were the clients. They were very good clients, since they liked everything. I gave them each “leave behinds” of an 13 x 19 archival giclee (poster print suitable for framing) and a personalized 5×7 image with a link to this post. It is really fun how excited the kids are when they see themselves on the screen for the first time. They literally vibrate with energy!

This is part III of a 4-part series. Last year I did a summer scene called “Summer Break 2009″ and two years ago a winter scene titled “Snow Day 2007″. Only one season left!

Right click the image above and choose “Save link as…” or “Open link in new window” to download a copy of the large version.

What do you think? (make a comment below)

Lexus Enform Logo Sequence

nelsdrums — Sun, 18 Oct 2009 15:48:31 +0000

I was pretty excited back in in Q4 2008 when awarded an assignment to design an in vehicle motion graphics logo startup sequence with sound design for Lexus Enform – the cutting-edge new premium subscription telematics service available in all 2010 Lexus models.

This was a case of reverse-engineering logo design. Come up with a compelling 6 second futuristic 3D animation for Enform that plays upon startup of the vehicle, and back that into a logo for print using corporate colors. In a combined design project, over 400 logo variations were created, with several final rounds making their way to Toyota headquarters in Japan for reviews and approval.

The final “ribbon” concept that you see here recently made it’s debut in all new 2010 Lexus models. So, if you buy one, please let me know so I can check it out!

[ Click the image above to see the slideshow ]

Lexus Innovation Full Line Expanding Video Banner

nelsdrums — Tue, 28 Jul 2009 05:31:09 +0000

In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.

300×250 expanding,
728×90 expanding,
160×600 expanding,

Don’t forget to rollover to explore Lexus technology so you can see my nifty transparent block wipe transitions.

Summer Break 2009

nelsdrums — Tue, 16 Jun 2009 03:54:01 +0000

Sunday afternoon I completed one of the most rewarding projects this year. A Gap Ad-like art project featuring all of my son’s second grade classmates. A couple of weeks ago, my brother-in-law and I photographed the children in the classroom. I explained my job as an art director for advertising, and told them that they were all “Talent” or “Models” for my project.

Today I went back to unveil the final product via a big screen projection complete with music. I described the “client presentation” process, and told them they were the clients. They were very good clients, since they liked everything. I gave them each “leave behinds” of an 13 x 19 archival giclee (poster print suitable for framing) and a DVD rom with images and the presentation movie. They were soooo happy, it left me with a stupid grin on my face all day.

This is part II of a 4-part series. Last school year I did a winter scene titled “Snow Day 2007″. Only two seasons left!

Right click the image above and choose “Save link as…” or “Open link in new window” to download a copy of the large version.

What do you think? (make a comment below)

Melissa Etheridge Holiday CD Design

nelsdrums — Sun, 05 Oct 2008 00:44:36 +0000

I was pretty excited for a few weeks at the beginning of the summer. I had an opportunity to do some comps for Melissa Etheridge’s upcoming holiday release, A New Thought For Christmas (released 9/30/08). The theme was global peace and tolerance. I came up with an iconic solution, which I can’t say I’ve seen before. A simple, graphic Christmas tree made out of peace signs. Melissa saw my comps and was thrilled to choose this one for the cover. I was psyched to think that I could add this to my collection of rocking holiday CDs!

About six weeks later, I got the unfortunate news from the Island Records representative that they decided to go with something else. C’est la vie.

While I admit their design is quite nice, I think my design would have looked way cooler featured in the iTunes music store. What do you think?

L Studio Beta

nelsdrums — Wed, 01 Oct 2008 05:32:24 +0000

L Studio, the broadband entertainment community that I designed for Lexus, launched its beta last week. What is L Studio? Here’s what Reuters news agency had to say…

“The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by [Lisa] Kudrow [from Friends] in a shortform comedy series in which she plays a nutty shrink.

In an effort to keep the buzz going for the project, Lexus plans to recruit more celebrity contributors in the coming months. For now, the rest of L Studio is an eclectic mix of high-toned nonfiction programing that concerns everything from art to architecture to science. Some notable figures who are profiled on the site include the Doors’ Ray Manzarek and designer Patricia Field.

Taken together, the connective thread between the programing mix and the Lexus brand, Blanchard said, is the theme of innovation. “We kind of look at ourselves as a broadband HBO,” she said. “Being on broadband in and of itself is innovative for a lot of these artists.”

I can’t wait until it’s finished, and everything is running smoothly. Lisa Kudrow’s “Web Therapy” series is pretty damn funny! And so is Starlee and Arthur Review. Go check it out.

—– here’s a positive review of the content.

—– here’s an article from the Hollywood Reporter.

Creative Director, Speedshape

nelsdrums — Mon, 08 Sep 2008 04:42:57 +0000

From the press release…

“Speedshape, Inc, with offices in Birmingham, MI and Venice, CA and providing services including CGI 3D/2d modeling, animation, virtual environments, VFX, motion, film, multimedia design, pre/post production, retouching, web design, digital asset management, distribution, closed captioning, and tagging has hired Nels Dielman as Sr. Creative Director.”

Wow. That is a mouthful. Stay tuned for updates.

Lexus Innovation Site

nelsdrums — Thu, 19 Jun 2008 00:15:19 +0000

Lexus vehicles have a well-deserved reputation for quality, dependability, and reliability. We needed to excite prospects by redefining the brand, so we introduced the concept of technological innovation inherent in each and every new Lexus vehicle.

While there are several ways to entice consumers to purchase a new vehicle, we had to identify attributes that would influence the user to choose a Lexus based on the features relatable to their world.

The new innovation section of Lexus.com uses a minimal, block world, with futuristic red toy cars in a fun and interactive demo environment to simplify the concept of some complex, innovative features.

What do you think about the Lexus Innovation Site?

If you have a very small monitor, please click here.

http://lexus.com/innovation