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	<title>nelsdrums.com</title>
	<link>http://nelsdrums.com</link>
	<description>Graphic portfolio blog of Nels Dielman</description>
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		<title>Fall Fun 2010</title>
		<description><![CDATA[
Monday night I completed &#8220;Fall Fun 2010&#8243;, a Gap-like art project featuring all 23 of my son&#8217;s kindergarden classmates. Just before Thanksgiving I photographed the children in the schoolyard. I explained my job as an art director for advertising, and told them that they were all &#8220;Talent&#8221; or &#8220;Models&#8221; for my project.
It was challenging to [...]]]></description>
		<link>http://nelsdrums.com/personal/fall-fun-2010</link>
			</item>
	<item>
		<title>Lexus Enform Logo Sequence</title>
		<description><![CDATA[
I was pretty excited back in in Q4 2008 when awarded an assignment to design an in vehicle motion graphics logo startup sequence with sound design for Lexus Enform &#8211; the cutting-edge new premium subscription telematics service available in all 2010 Lexus models.
This was a case of reverse-engineering logo design. Come up with a compelling [...]]]></description>
		<link>http://nelsdrums.com/work/lexus-enform-logo-sequence</link>
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		<title>Lexus Innovation Full Line Expanding Video Banner</title>
		<description><![CDATA[
In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.
300&#215;250 expanding,
728&#215;90 expanding,
160&#215;600 expanding,
Don&#8217;t forget to [...]]]></description>
		<link>http://nelsdrums.com/work/lexus-innovation-full-line-expanding-video-banner</link>
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		<title>Summer Break 2009</title>
		<description><![CDATA[
Sunday afternoon I completed one of the most rewarding projects this year. A Gap Ad-like art project featuring all of my son&#8217;s second grade classmates. A couple of weeks ago, my brother-in-law and I photographed the children in the classroom. I explained my job as an art director for advertising, and told them that they [...]]]></description>
		<link>http://nelsdrums.com/personal/summer-break-2009</link>
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		<title>Melissa Etheridge Holiday CD Design</title>
		<description><![CDATA[
I was pretty excited for a few weeks at the beginning of the summer. I had an opportunity to do some comps for Melissa Etheridge&#8217;s upcoming holiday release, A New Thought For Christmas (released 9/30/08). The theme was global peace and tolerance. I came up with an iconic solution, which I can&#8217;t say I&#8217;ve seen [...]]]></description>
		<link>http://nelsdrums.com/work/melissa-etheridge-holiday-cd-design</link>
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		<title>L Studio Beta</title>
		<description><![CDATA[
L Studio, the broadband entertainment community that I designed for Lexus, launched its beta last week. What is L Studio? Here&#8217;s what Reuters news agency had to say&#8230;
&#8220;The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by [Lisa] Kudrow [from Friends] in a shortform [...]]]></description>
		<link>http://nelsdrums.com/work/l-studio-beta</link>
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		<title>Creative Director, Speedshape</title>
		<description><![CDATA[From the press release&#8230; 
&#8220;Speedshape, Inc, with offices in Birmingham, MI and Venice, CA and providing services including CGI 3D/2d modeling, animation, virtual environments, VFX, motion, film, multimedia design, pre/post production, retouching, web design, digital asset management, distribution, closed captioning, and tagging has hired Nels Dielman as Sr. Creative Director.&#8221;
Wow. That is a mouthful. Stay [...]]]></description>
		<link>http://nelsdrums.com/work/creative-director-speedshape</link>
			</item>
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		<title>Lexus Innovation Site</title>
		<description><![CDATA[
Lexus vehicles have a well-deserved reputation for quality, dependability, and reliability. We needed to excite prospects by redefining the brand, so we introduced the concept of technological innovation inherent in each and every new Lexus vehicle.
While there are several ways to entice consumers to purchase a new vehicle, we had to identify attributes that would [...]]]></description>
		<link>http://nelsdrums.com/work/lexus-innovation-site</link>
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