People tend to forget that Acura invented the Japanese luxury car market, but thanks to their constant quest for innovation, we never have. That’s why we were particularly pleased to be asked to help out with the web demos for their latest batch of amazing innovations.

To ensure that our work matched the quality of the broadcast creative, we attended the live shoot and captured 3d scans and modeling data as well as high-resolution photographs.

Once it was all rendered and output, we used it to produce a total of nine demos, ranging from interior features to on-road handling and collision-avoidance technology. Looking at both motion and still visuals, we couldn’t be happier about how they turned out.

Speedshape and excellent CG. There we go being redundant again.

Back to work