KIA OPTIMA
5 HOURS OF ADRIANA LIMA

How do you get attention for your new commercial in the ad-saturated market of the Superbowl?

How about getting the star, supermodel Adriana Lima, to wave a flag in slow-motion in her underwear for 5 hours? That’s exactly what Kia did – then released it on YouTube to create the longest teaser ever.

The result: Kia stole the limelight from other advertisers who’d already leaked their entire TV spots. “Kia actually understands the YouTube audience in a way that few brands manage” wrote one marketing blog.

2013 Addy Silver Winner

Key artwork

Super-Bowl-Optima-Celebrities-Key-Art-NDG

Case study video

HTML5 YouTube Channel

Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PaoloPersonal Illustration

Sparklight Going PlacesBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

CableONE Dream BiggerBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

Lexus FCV TeaserCorporate Design

PIMCO Brand RefreshCorporate Design

PIMCO Smart Beta SiteCorporate Design

PIMCO BrandCorporate Design

Lexus FCV LF-SACorporate Design

Wonderful Halos Brand LaunchCorporate Design, Branding

Lexus FCV LF-LCCorporate Design

Lexus FCV LF-C2Corporate Design

DW Kitbuilder 2.0 Web AppCorporate Design

Lexus FCV RXCorporate Design

Lexus FCV GS FCorporate Design

Lexus FCV RedesignCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus Dark RideCGI Video Content

Lexus Enform Logo SequenceCorporate Design

Duncan Hines Bake OnCorporate Design

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