KIA SORENTO SUPER BOWL SPACE BABIES YOUTUBE + MSN TAKEOVERS
The spectacular 2014 Kia Sorento Super Bowl spot “Space Babies” has arrived, and with it yesterday, two high-impact full-width video units I created for the YouTube and MSN homepages.
Each takeover starts with an eye-grabbing :15 teaser spot that ends with the prompt “View our Big Game commercial”. It then resolves to an interactive banner with cute space babies popping on mouseover, and a YouTube embedded player featuring the entire :75 YouTube exclusive spot.
Clicking through sends you to the custom Kia YouTube brand channel (below) where you can learn more about all of the Sorento’s great features, and download wallpaper for your mobile or desktop devices.
Winner of the Super Bowl Ad Meter.
Video screen capture of the MSN Takeover experience
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