LEXUS ENFORM LOGO SEQUENCE

I was pretty excited back in in Q4 2008 when awarded an assignment to design an in vehicle motion graphics logo startup sequence with sound design for Lexus Enform – the cutting-edge new premium subscription telematics service available in all 2010 Lexus models.

This was a case of reverse-engineering logo design. Come up with a compelling 6 second futuristic 3D animation for Enform that plays upon startup of the vehicle, and back that into a logo for print using corporate colors. In a combined design project, over 400 logo variations were created, with several final rounds making their way to Toyota headquarters in Japan for reviews and approval.

My final “ribbon” concept animated by Troika that you see here recently made its debut in all new 2010 Lexus models. So, if you buy one, please let me know so I can check it out!

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Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design

SeasonsPersonal

Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design

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All images are the copyright and/or trademark of their respective owners. ©2020 Nels Dielman. All rights reserved worldwide.