LEXUS FUTURE CONCEPT VEHICLES

I was invited to collaborate with the digital group at Team One to completely redesign the Future Concept Vehicles section of Lexus.com. Data research tells us that FCV users of Lexus.com were unique enthusiasts who were 42% more likely to purchase a luxury vehicle. 44% are likely to visit model pages, and 47% are likely to use Build Your Lexus.

I created a highly responsive FCV Homepage design, that featured photography and video as part of the responsive grid navigation. Our HTML5 proof-of-concept so well received, Lexus asked to use my designs to update the homepage of Lexus.com.

Targeted hero image concept. One size fits all devices beautifully, with legible body type and variable layered vignettes.

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FCV-NX-Responsive

Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PaoloPersonal Illustration

Sparklight Going PlacesBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

CableONE Dream BiggerBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

Lexus FCV TeaserCorporate Design

PIMCO Brand RefreshCorporate Design

PIMCO Smart Beta SiteCorporate Design

PIMCO BrandCorporate Design

Lexus FCV LF-SACorporate Design

Wonderful Halos Brand LaunchCorporate Design, Branding

Lexus FCV LF-LCCorporate Design

Lexus FCV LF-C2Corporate Design

DW Kitbuilder 2.0 Web AppCorporate Design

Lexus FCV RXCorporate Design

Lexus FCV GS FCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus Dark RideCGI Video Content

Lexus Enform Logo SequenceCorporate Design

Duncan Hines Bake OnCorporate Design

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