PIMCO BRAND

BRAND OVERVIEW
One of the world’s leading fixed income investment firms, PIMCO manages nearly $2 trillion in assets. As their global communications partner, we were responsible for marketing communications in the Americas, Europe and the Asia Pacific regions. Our work, which spanned multiple channels including video, print, digital, OOH, social and paid search, was customized to meet the needs of each market.

RISE ABOVE RATES
After seven years of keeping rates at zero, the Fed decided to act. When they did, PIMCO was ready with a campaign that launched in the WSJ and Bloomberg.com, urging investors to take action themselves.

Silver Financial Communications Society award-winner.

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MODULAR GRAPHIC SYSTEM
Since this was the first time that PIMCO was rolling out a global brand look and feel, we developed a flexible modular system that was easily adaptable for different messaging, regions, mediums, sizes, etc. I created a detailed style guide to help ensure global consistency for visual language and tone of voice as we oversaw campaigns in the Americas, Europe and the Asia Pacific regions.

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Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design

SeasonsPersonal

Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design

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