PIMCO BRAND

BRAND OVERVIEW
One of the world’s leading fixed income investment firms, PIMCO manages nearly $2 trillion in assets. As their global communications partner, we were responsible for marketing communications in the Americas, Europe and the Asia Pacific regions. Our work, which spanned multiple channels including video, print, digital, OOH, social and paid search, was customized to meet the needs of each market.

RISE ABOVE RATES
After seven years of keeping rates at zero, the Fed decided to act. When they did, PIMCO was ready with a campaign that launched in the WSJ and Bloomberg.com, urging investors to take action themselves.

Silver Financial Communications Society award-winner.

PIMCO-9500-Dark-Wood-BG-lores

MODULAR GRAPHIC SYSTEM
Since this was the first time that PIMCO was rolling out a global brand look and feel, we developed a flexible modular system that was easily adaptable for different messaging, regions, mediums, sizes, etc. I created a detailed style guide to help ensure global consistency for visual language and tone of voice as we oversaw campaigns in the Americas, Europe and the Asia Pacific regions.

PIMCO-Brand-Photo-Grid-Blue.lores_

Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PaoloPersonal Illustration

Sparklight Going PlacesBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

CableONE Dream BiggerBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

Lexus FCV TeaserCorporate Design

PIMCO Brand RefreshCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Wonderful Halos Brand LaunchCorporate Design, Branding

Lexus FCV LF-LCCorporate Design

Lexus FCV LF-C2Corporate Design

DW Kitbuilder 2.0 Web AppCorporate Design

Lexus FCV RXCorporate Design

Lexus FCV GS FCorporate Design

Lexus FCV RedesignCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus Dark RideCGI Video Content

Lexus Enform Logo SequenceCorporate Design

Duncan Hines Bake OnCorporate Design

nelsdrums-dot-logo-blue-gradient-lalign

All images are the copyright and/or trademark of their respective owners. ©2020 Nels Dielman. All rights reserved worldwide.