WONDERFUL PISTACHIOS SUPER BOWL DIGITAL

Paramount Farms flagship brand "Wonderful Pistachios", with annual revenues of over 4 billion, set out to make the most outrageously entertaining Super Bowl commercials starring America's beloved late night host, Stephen Colbert. And our team set out to promote those bookend commercials in all ways digital in a combination social media and $100K prize guessing game "Count Our Nuts!" to drive views on YouTube.

As a result, the spots won third place on the USA Today Ad Meter, and there was even a fan created GIF of the eagle fist bump that went viral where nobody even questioned if the eagle was real.

The spot was so well received with awards and accolades in the press, we quickly inked a deal with Colbert for another 8 spots.

Pre and post Super Bowl Colbert social media skins

Screen capture of live site

The award-winning Colbert Super Bowl :15 combo (I did not work on the spots, though I did create the key art and all related digital imagery)

Colbert shoot keyframes: 2 days in 20 seconds

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Working with Stephen Colbert was a delight. Not only was he totally professional and "delivered the goods" for every single on-camera performance during a grueling two-day, five-spot shoot schedule, but he was also friendly and conversational between takes. He made a point to sit down and have meal breaks with the crew. A truly exceptional superstar experience.

Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design

SeasonsPersonal

Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design

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