Paramount Farms flagship brand "Wonderful Pistachios", with annual revenues of over 4 billion, set out to make the most outrageously entertaining Super Bowl commercials starring America's beloved late night host, Stephen Colbert. And our team set out to promote those bookend commercials in all ways digital in a combination social media and $100K prize guessing game "Count Our Nuts!" to drive views on YouTube.
As a result, the spots won third place on the USA Today Ad Meter, and there was even a fan created GIF of the eagle fist bump that went viral where nobody even questioned if the eagle was real.
The spot was so well received with awards and accolades in the press, we quickly inked a deal with Colbert for another 8 spots.
Pre and post Super Bowl Colbert social media skins
Screen capture of live site
The award-winning Colbert Super Bowl :15 combo (I did not work on the spots, though I did create the key art and all related digital imagery)
Colbert shoot keyframes: 2 days in 20 seconds
Working with Stephen Colbert was a delight. Not only was he totally professional and "delivered the goods" for every single on-camera performance during a grueling two-day, five-spot shoot schedule, but he was also friendly and conversational between takes. He made a point to sit down and have meal breaks with the crew. A truly exceptional superstar experience.
Selected Works
Sparklight This Town Is BuzzingBroadcast Advertising
PIMCO Graphic RedesignCorporate Design
Swarovski KioskVideo Content, Animation
Lexus FCV RedesignCorporate Design
Kia Optima 5 Hours of Adriana LimaSuper Bowl Campaign
PIMCO Brand RefreshCorporate Design
Sparklight Going PlacesBroadcast Advertising
Kia Sorento Super Bowl Space BabiesCorporate Design
Wonderful Halos Brand LaunchCorporate Design, Branding
Kia Soul In My Mind Music Video ChallengeCorporate Design
POM Wonderful Yum Bunch TumblrCorporate Design
DW Kitbuilder 2.0 Web AppCorporate Design
Kia Soul Shuffle SlamCorporate Design
Lexus FCV TeaserCorporate Design
CableONE Greatest Town On EarthBroadcast Advertising
PIMCO WSJ TimelineCorporate Design
PIMCO BrandCorporate Design
PIMCO Smart Beta SiteCorporate Design
Lexus FCV LF-SACorporate Design
Ford Mustang Community CustomizerCorporate Design
Lexus Dark RideCGI Video Content
Lexus FCV LF-LCCorporate Design
CableONE Dream BiggerBroadcast Advertising
Lexus FCV LF-C2Corporate Design
PaoloPersonal Illustration
Lexus FCV RXCorporate Design
Hess Toy Trucks CGIBroadcast Video
Lexus FCV GS FCorporate Design
Speedshape Brand RefreshCorporate Design
Lexus Enform Logo SequenceCorporate Design
Selfless PortraitsIllustration
Duncan Hines Bake OnCorporate Design
G.E. Ecomagination Photo ProjectCorporate Design
SeasonsPersonal
Urban Family DogMusic
Lexus IS Times Square Photo MosaicCorporate Design
Lexus InnovationCorporate Design
Lexus L-StudioCorporate Design
Lexus LS Launch SiteCorporate Design
Caution Skateboarders TeePersonal
Lego Alien Xenomorph XX121Personal
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