June 29, 2007Comments are off for this post.

Lexus LS Hybrid Launch Site

The Lexus 2008 LS Hybrid Overlay Launch Site that I art directed for Team One finally launched this week. It features beautiful still photography from my shoot with Anton Watts last month. I have also included some of the new photography in my portfolio above.

I also designed some cool interactive ad banners: LSh 336x280 Message Board , LSh 728x90 Lederboard & LSh 160x600 Skyscraper. that drive traffic to this site from popular automotive portals.

November 6, 2006Comments are off for this post.

Lexus 2007 LS Launch Site

Our target was clear on the rational superiority of Lexus, but less so on what defines a strong emotional relationship with the LS. We needed to heighten the emotional feeling for the LS, and create desire rather than just a rational appreciation. And we needed to do that for ultra busy executives who don't have the time to play around.

The Lexus 2007 LS Launch Site features beautiful intro animation and seamless transition to landing page. Executive tour replete with large and fast-loading CGI video demonstrations and brilliant voiceover of the finer features of the LS. User controlled beauty 360° spin on landing page. Industry response to the sight has been overwhelming, and we won Site Of The Day on theFWA.com.

If you have a really small monitor, please click here to view the archive.

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