The Kia Sorento "Space Babies" Super Bowl spot created by my talented colleagues at DNG is amazing. I can't get enough of it. All of those tasty little details.
Below are a few good words about our latest work at DNG, and my personal labor of love "Five Hours of Adriana Lima" (seen above). All of this organically generated buzz with no seeding, and no media dollars. Simply upload a video of smokin' hot Brazilian super model Adriana Lima in a bikini waving a flag in super slo-mo for 5 straight hours.
"The title is pretty self-explanatory. To build up hype for its Super Bowl commercial, Kia apparently decided the 15-second teasers all over broadcast television weren't enough."
"Thankfully, Kia’s marketing teams have a viral bone inside them, and they released something really amazing: five hours of Adriana waving a flag wearing a bikini and high-heels."
"Kia actually understands the YouTube audience in a way that few brands manage."
Here's a link the YouTube Brand Channel archive on This Moment's servers, so you can experience it yourself. (Please disregard the giant type in the video posters and thumbnails. Kia added this after the campaign was over.)
Preroll video "Dance your pants off for a shot at winning $10,000!. But seriously, keep your pants on."
Contest intro video with LMFAO.
Can't get enough dancing hamsters? Check out David & Goliath's multi-platform Kia Soul Shuffle Slam contest on YouTube and Facebook. What the heck? Check it on your mobile device. It's everywhere, babies.
The Kia Soul hamsters are kicking ass again with a fun and uplifting message. Making me proud to work at DNG! Uploaded Friday morning, it's already up to 86,000 views. Share it with your friends.
[ as of Feb 2012, over 14 million views ]
[ as of Feb 2013, over 20 million views ]