November 19, 2007Comments are off for this post.

AFI Digifest – Players Demo

On Friday, Nov 9, Gabrielle Weinman (Interactive Creative Director, Team One) and I presented the AFI Players Project website and mobile application demo that I designed for the AFI Digifest at the Linnwood Dunn theater in Hollywood. The entire crowd went "Oooooh" when we opened the video cloud module (upper right hand corner).

Addendum: It was really exciting to play the part of a futurist for social media. Keep in mind, this was before YouTube and Facebook.
    

This project was a collaboration between Team One, AFI, MTV, Sony, GoTV, Mekanism and several other smaller companies. Our objective: to come up with a digital delivery vehicle for the new Players documentary about video gamers. Now that the project has gone public, I can finally post something to this blog!

Here is a video of the live demo with commentary.

May 30, 2007Comments are off for this post.

Lexus Presskits

The Lexus Presskits website recieved a facelift with a collapsible horizontal scroller on the bottom. And full CMS for adding events via http interface. Targeted for 1024x764 monitors.

November 6, 2006Comments are off for this post.

Lexus 2007 LS Launch Site

Our target was clear on the rational superiority of Lexus, but less so on what defines a strong emotional relationship with the LS. We needed to heighten the emotional feeling for the LS, and create desire rather than just a rational appreciation. And we needed to do that for ultra busy executives who don't have the time to play around.

The Lexus 2007 LS Launch Site features beautiful intro animation and seamless transition to landing page. Executive tour replete with large and fast-loading CGI video demonstrations and brilliant voiceover of the finer features of the LS. User controlled beauty 360° spin on landing page. Industry response to the sight has been overwhelming, and we won Site Of The Day on theFWA.com.

If you have a really small monitor, please click here to view the archive.

May 9, 2006Comments are off for this post.

Lexus 2007 ES site launch

The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one's heart as to one's head.

Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses - Sight, Sound, Touch, and Taste - that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360's and CGI demos of product features. Targeted for 1024x768, but resizeable for very large monitors. Industry response has been extremely positive.

What do you think of AllNewES.com?

If you have a really small monitor, please click here to view the archive.

Here are a couple of the ad banners that linked to the site: Senses and Style.

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