July 27, 2009Comments are off for this post.

Lexus Innovation Full Line Expanding Video Banner

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In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.

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Don't forget to  rollover to explore Lexus technology  so you can see my nifty transparent block wipe transitions.

November 6, 2006Comments are off for this post.

Lexus 2007 LS Launch Site

Our target was clear on the rational superiority of Lexus, but less so on what defines a strong emotional relationship with the LS. We needed to heighten the emotional feeling for the LS, and create desire rather than just a rational appreciation. And we needed to do that for ultra busy executives who don't have the time to play around.

The Lexus 2007 LS Launch Site features beautiful intro animation and seamless transition to landing page. Executive tour replete with large and fast-loading CGI video demonstrations and brilliant voiceover of the finer features of the LS. User controlled beauty 360° spin on landing page. Industry response to the sight has been overwhelming, and we won Site Of The Day on theFWA.com.

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