January 31, 2013Comments are off for this post.

Respect the Tech – 2014 Kia Forte Super Bowl Ad

My colleagues at DNG have been kicking ass and taking names. Literally. Kia Forte "Hot Bots". Hilarious.

January 31, 2013Comments are off for this post.

2014 Kia Sorento Super Bowl YouTube Masthead + MSN Takeover Video Ad Units

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Click image above to see YouTube Masthead unit.

The spectacular 2014 Kia Sorento Super Bowl spot "Space Babies" has arrived, and with it yesterday, two high-impact full-width video units I created for the YouTube and MSN homepages.

Each takeover starts with an eye-grabbing :15 teaser spot that ends with the prompt "View our Big Game commercial". It then resolves to an interactive banner with cute space babies popping on mouseover, and a YouTube embedded player featuring the entire :75 YouTube exclusive spot. Clicking through sends you to the custom Kia YouTube brand channel (below) where you can learn more about all of the Sorento's great features, and download wallpaper for your mobile or desktop devices.

Click image below to go to youtube.com/kia

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Sample wallpaper image.

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Here's a little video capture of the live experience on MSN.

Experience it yourself. Here is a link to the site archive on This Moment's servers.

January 30, 2013Comments are off for this post.

Kia Sorento 2014 “Space Babies” Super Bowl Spot

The Kia Sorento "Space Babies" Super Bowl spot created by my talented colleagues at DNG is amazing. I can't get enough of it. All of those tasty little details.

Check out the best commercial of the 2013 Super Bowl ad blitz. And all our our digital support didn't hurt one bit. 

February 2, 2012Comments are off for this post.

5 Hours of Adriana Lima

Super Bowl Ad Spoiler Alert!

Below are a few good words about our latest work at DNG, and my personal labor of love "Five Hours of Adriana Lima" (seen above). All of this organically generated buzz with no seeding, and no media dollars. Simply upload a video of smokin' hot Brazilian super model Adriana Lima in a bikini waving a flag in super slo-mo for 5 straight hours.

Adweek AdFreak

"The ultimate in Super Bowl ad teasers"

Jalopnik

"You've already seen all the Super Bowl ads. Just watch this for five hours on Sunday."

Ad Age – Pick of the day

"The title is pretty self-explanatory. To build up hype for its Super Bowl commercial, Kia apparently decided the 15-second teasers all over broadcast television weren't enough."

Creativity Pick of the day

As Creativity "Pick of the Day" we actually beat out last year's ad poll winner Volkswagon, who posted their Super Bowl spot the same day.

High Snobiety

"Kia makes one of the smartest marketing moves we’ve seen this year."

Auto Evolution

"Thankfully, Kia’s marketing teams have a viral bone inside them, and they released something really amazing: five hours of Adriana waving a flag wearing a bikini and high-heels."

The World's Best Ever

"Yes, 5 Hours. Well done Kia, well done."

Lost In A Supermarket

"Kia is on a roll. ... And now they’ve had the marketing genius to stick Adriana Lima in front of a camera and wave a flag… for FIVE hours."

GT Channel

Video of the day.

The Superslice

"Calling, Don Draper. Has Madison Ave. run out of ideas? Might this “campaign” be so bizarre that it is actually genius?"

Super Bowl Ads For Geeks

"Kia just published the longest Super Bowl Ad teaser in history. 5 Hours of Adriana Lima is just that."

Fast co.Create

"Four hours, fifty-nine minutes and 30 seconds more flag waving that is strictly necessary."

The Journal of Awesome

"Creating a 5 hour clip of Adriana Lima's (spot) cameo and putting it on YouTube is brilliant."

The Future Of Ads

"Kia actually understands the YouTube audience in a way that few brands manage."

Here's a link the YouTube Brand Channel archive on This Moment's servers, so you can experience it yourself. (Please disregard the giant type in the video posters and thumbnails. Kia added this after the campaign was over.)

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