May 19, 2008Comments are off for this post.

Lexus Innovation Site Preview

A friend alerted me today that there is a promo for the upcoming Lexus Innovation Website on the Imaginary Forces homepage (where I snaked this video).

June 29, 2007Comments are off for this post.

Lexus LS Hybrid Launch Site

The Lexus 2008 LS Hybrid Overlay Launch Site that I art directed for Team One finally launched this week. It features beautiful still photography from my shoot with Anton Watts last month. I have also included some of the new photography in my portfolio above.

I also designed some cool interactive ad banners: LSh 336x280 Message Board , LSh 728x90 Lederboard & LSh 160x600 Skyscraper. that drive traffic to this site from popular automotive portals.

May 30, 2007Comments are off for this post.

Lexus Presskits

The Lexus Presskits website recieved a facelift with a collapsible horizontal scroller on the bottom. And full CMS for adding events via http interface. Targeted for 1024x764 monitors.

November 6, 2006Comments are off for this post.

Lexus 2007 LS Launch Site

Our target was clear on the rational superiority of Lexus, but less so on what defines a strong emotional relationship with the LS. We needed to heighten the emotional feeling for the LS, and create desire rather than just a rational appreciation. And we needed to do that for ultra busy executives who don't have the time to play around.

The Lexus 2007 LS Launch Site features beautiful intro animation and seamless transition to landing page. Executive tour replete with large and fast-loading CGI video demonstrations and brilliant voiceover of the finer features of the LS. User controlled beauty 360° spin on landing page. Industry response to the sight has been overwhelming, and we won Site Of The Day on theFWA.com.

If you have a really small monitor, please click here to view the archive.

May 9, 2006Comments are off for this post.

Lexus 2007 ES site launch

The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one's heart as to one's head.

Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses - Sight, Sound, Touch, and Taste - that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360's and CGI demos of product features. Targeted for 1024x768, but resizeable for very large monitors. Industry response has been extremely positive.

What do you think of AllNewES.com?

If you have a really small monitor, please click here to view the archive.

Here are a couple of the ad banners that linked to the site: Senses and Style.

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