Each takeover starts with an eye-grabbing :15 teaser spot that ends with the prompt "View our Big Game commercial". It then resolves to an interactive banner with cute space babies popping on mouseover, and a YouTube embedded player featuring the entire :75 YouTube exclusive spot. Clicking through sends you to the custom Kia YouTube brand channel (below) where you can learn more about all of the Sorento's great features, and download wallpaper for your mobile or desktop devices.
Click image below to go to youtube.com/kia
Sample wallpaper image.
Here's a little video capture of the live experience on MSN.