February 24, 2013Comments are off for this post.

Moontoast Social Ads

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Moontoast Social Ads - like this one I created for Kia Sorento - show up in the Facebook timeline or Twitter feeds. Is this the future of social advertisement? Supposedly function in iOS as well, but I have yet to see that work. This unit plays the new "Where do babies come from?" Super Bowls spot.

January 31, 2013Comments are off for this post.

2014 Kia Sorento Super Bowl YouTube Masthead + MSN Takeover Video Ad Units

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Click image above to see YouTube Masthead unit.

The spectacular 2014 Kia Sorento Super Bowl spot "Space Babies" has arrived, and with it yesterday, two high-impact full-width video units I created for the YouTube and MSN homepages.

Each takeover starts with an eye-grabbing :15 teaser spot that ends with the prompt "View our Big Game commercial". It then resolves to an interactive banner with cute space babies popping on mouseover, and a YouTube embedded player featuring the entire :75 YouTube exclusive spot. Clicking through sends you to the custom Kia YouTube brand channel (below) where you can learn more about all of the Sorento's great features, and download wallpaper for your mobile or desktop devices.

Click image below to go to youtube.com/kia

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Sample wallpaper image.

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Here's a little video capture of the live experience on MSN.

Experience it yourself. Here is a link to the site archive on This Moment's servers.

July 20, 2011Comments are off for this post.

Duncan Hines “Bake On” Mobile Web, Facebook Tab and Online Ads

BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.

Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.

Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker's club interviews. There are also two "making of QR cake" videos.

As if that isn't enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!

Sure, I gained a few pounds working on this project. But that's the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!

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Mobile Platforms

July 27, 2009Comments are off for this post.

Lexus Innovation Full Line Expanding Video Banner

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In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of Lexus.com.

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Don't forget to  rollover to explore Lexus technology  so you can see my nifty transparent block wipe transitions.

April 23, 2008Comments are off for this post.

Lexus Innovation Expanding Banner

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In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).

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Don't forget to mouseover to expand.

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