September 20, 2011No Comments

Kia Soul Shuffle Slam

Dance your pants off for a shot at winning $10,000!. But seriously, keep your pants on.

Can't get enough dancing hamsters? Check out David & Goliath's multi-platform Kia Soul Shuffle Slam contest on YouTube and Facebook. What the heck? Check it on your mobile device. It's everywhere, babies.

July 20, 2011No Comments

Duncan Hines “Bake On” Mobile Web, Facebook Tab and Online Ads

BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.

Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.

Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker's club interviews. There are also two "making of QR cake" videos.

As if that isn't enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!

Sure, I gained a few pounds working on this project. But that's the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!

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Mobile Platforms

January 21, 20113 Comments

DW Kitbuilder 2.0 Web App

If you have a few minutes -- okay, more like 18 minutes, check out this thorough tutorial that Drum Workshop (DW) made for the new Kitbuilder 2.0 web app that I designed and directed -- completely built in HTML5.

Coinciding with this January’s NAMM show, Drum Workshop and Speedshape launched a first of its kind web app that allows drum enthusiasts to build their own custom kits — KitBuilder 2.0.

Supported on various browsers and mobile devices including touch devices like iPhone and iPad, Kitbuilder 2.0 allows for users to visualize a myriad of beautiful drum and hardware finishes using three archetype sets, or customize a photographic overhead kit schematic using templates of some of the world’s most popular drummers such as Tommy Lee, Dave Grohl, Neil Peart, Sheila E. or Steve Perkins. Thousands of images and models offer limitless possibilities of drums, hardware, pedals, accessories, finishes, assorted patterns, finishes and color combinations.

Based on DW’s patented SSC technology, users can sample and compare different sound variations, download images of their personalized drum kits for wallpaper, easily share with friends via Facebook, Twitter and TinyURL, generate a quote and then pick-up their new set from a list of DW Drum dealers. All mobile-friendly HTML5 compliant. No sheisse.

So whip out your ipad, but when you're done, make sure to share your custom DW kit on Facebook or Twitter.

Here are a few additional images from Kitbuilder 2.0

[zilla_button url="" style="blue" size="small" type="square" target="_self"] Launch Project [/zilla_button]

November 20, 2010No Comments

GE “Ecomagination” Photo Project

Speedshape and BBDO New York set forth to make a positive impact on the global environment in a recent collaboration with GE and Flickr on a new website using personal photos for charitable donations -- designed and directed by moi.

The Ecomagination Photo Project is a first-of-it’s-kind 3D Flickr photo gallery allowing users to upload and tag photos that represent Wind, Water and Light, then share via Facebook and Twitter. And when I say 3D, I mean that actual Flickr photos are dynamically loaded and displayed in three separate 3D environments.

Every eligible Wind, Water and Light photo uploaded helps to reach the goals: 4.8 million gallons of clean water through the building of fresh water wells. 1.7 million hours of solar power through the donation of solar lanterns in east Timor. And 45,000 kW hours of energy created through small-scale wind turbines that will power health clinics in Rural Peru.

I'm proud to report that in only a few short weeks all of the goals have been reached. That's what I would call a successful philanthropic campaign. Why not go visit the Ecomagination Photo Project to have a look at all of the photos?

While you're there, search for my contributions via username nelsdrums.

[zilla_button url="" style="green" size="small" type="square" target="_blank"] Launch Project [/zilla_button]

August 30, 2010No Comments

Speedshape 2010 Digital Montage

Just in case you were wondering what I've been up to lately, here's a compilation of some of our best digital work. All neatly packaged in a dynamic reel that totally rocks.

When you watch this, keep one thing in mind: All is computer generated imagery, except for people -- which were real. At least, most of them were.

Optional small iphone version.

August 21, 2010No Comments

Lexus Dark Ride on L Studio

A five minute cut down of the Lexus "Dark Ride" project we completed visual effects for at Speedshape has been added to the L Studio website (another project I concepted while freelancing at Team One). While you're watching, keep in mind that all exterior shots of the vehicle have been tracked and replaced with CG, and all action interior driving sequences were shot with a buck on a green screen stage.

July 27, 2009No Comments

Lexus Innovation Full Line Expanding Video Banner


In these stylized expanding video banners, users can explore three Lexus innovations per vehicle via hot spots and a building block nav. Featuring the entire Lexus fleet of twelve vehicles, these banners function more like a microsite. One of the many click-thru destinations is the Lexus Innovation section of

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Don't forget to  rollover to explore Lexus technology  so you can see my nifty transparent block wipe transitions.


All images are the copyright and/or trademark of their respective owners. ©2020 Nels Dielman. All rights reserved worldwide.