As part of their global brand campaign from Team One USA, American investment management firm PIMCO are making a media splash in Hong Kong with a fleet of eight sexy double-decker tram wraps. Featuring brand messages in both English and Traditional Chinese, the trams are completely covered with graphic visuals. It is always exciting and challenging to design for custom media placements like these electric trams. I just received these spectacular location photos from the media outlet, and they put a big smile on my face.
If you see one of these bad boys on the street, please take a photo and send it to me.
Here are some of my original comps, and photos of the real thing taken by the OOH agency in Hong Kong.