This is possibly Speedshape’s biggest bodybuilding victory yet. You see, we’ve built a lot of dynamic, engaging cg cars over the years, but the 2010 mustang we built for Ford and Team Detroit is one of our clear favorites.

We provided interactive studio Firstborn with edgy, fully realized visuals neatly arranged in stacks and ready to be showcased in the immersive “Community Customizer” web site experience, the strong and pervasive online media campaign, and in the majority of the print collateral.

The customizer was such a hit that over 170,000 user-generated wallpaper designs were submitted in just 6 weeks, which made choosing the images shown here like finding a needle in a haystack.

But there was one more encore for all us on the project to enjoy: the campaign was highlighted at the j.d. power catalyst awards as the “Most Engaging Yahoo! Ad ever” served to date.

Talk about flexing your marketing muscles.

Back to work