Teleflora wanted to get more fans on Facebook. So we developed a social campaign that leveraged our relationship with the cast of Duck Dynasty, and targeted Facebook with an eCard app that allowed users to add crazy beards, and Robertson family members to their photos. In addition, we created exclusive video content featuring the three brothers, Willie, Jace and Jake, in a floral deign competition to the death. Well, okay, not to the death.
The campaign resulted in 64% increase of Facebook fans, over 15 million impressions, and 17% sales lift of featured products.