FORD MUSTANG COMMUNITY CUSTOMIZER
This is possibly Speedshape’s biggest bodybuilding victory yet. You see, we’ve built a lot of dynamic, engaging cg cars over the years, but the 2010 mustang we built for Ford and Team Detroit is one of our clear favorites.
We provided interactive studio Firstborn with edgy, fully realized visuals neatly arranged in stacks and ready to be showcased in the immersive “Community Customizer” web site experience, the strong and pervasive online media campaign, and in the majority of the print collateral.
The customizer was such a hit that over 170,000 user-generated wallpaper designs were submitted in just 6 weeks, which made choosing the images shown here like finding a needle in a haystack.
But there was one more encore for all us on the project to enjoy: the campaign was highlighted at the j.d. power catalyst awards as the “Most Engaging Yahoo! Ad ever” served to date.
Talk about flexing your marketing muscles.
Screen capture of live site
Actual user-generated wallpaper images
Selected Works
Hyundai Tucson N-Line LaunchDigital Advertising
Hyundai Santa Fe PHEV LaunchDigital Advertising
Hyundai Tucson PHEV LaunchDigital Advertising
Sparklight This Town Is BuzzingBroadcast Advertising
PIMCO Graphic RedesignCorporate Design
Swarovski KioskVideo Content, Animation
Lexus FCV RedesignCorporate Design
Kia Optima 5 Hours of Adriana LimaSuper Bowl Campaign
PIMCO Brand RefreshCorporate Design
Sparklight Going PlacesBroadcast Advertising
Kia Sorento Super Bowl Space BabiesCorporate Design
Wonderful Pistachios Super Bowl DigitalCorporate Design
Wonderful Halos Brand LaunchCorporate Design, Branding
Kia Soul In My Mind Music Video ChallengeCorporate Design
POM Wonderful Yum Bunch TumblrCorporate Design
DW Kitbuilder 2.0 Web AppCorporate Design
Kia Soul Shuffle SlamCorporate Design
Lexus FCV TeaserCorporate Design
CableONE Greatest Town On EarthBroadcast Advertising
PIMCO WSJ TimelineCorporate Design
PIMCO BrandCorporate Design
PIMCO Smart Beta SiteCorporate Design
Lexus FCV LF-SACorporate Design
Lexus Dark RideCGI Video Content
Lexus FCV LF-LCCorporate Design
CableONE Dream BiggerBroadcast Advertising
Lexus FCV LF-C2Corporate Design
PaoloPersonal Illustration
Lexus FCV RXCorporate Design
Hess Toy Trucks CGIBroadcast Video
Lexus FCV GS FCorporate Design
Speedshape Brand RefreshCorporate Design
Lexus Enform Logo SequenceCorporate Design
Selfless PortraitsIllustration
Duncan Hines Bake OnCorporate Design
G.E. Ecomagination Photo ProjectCorporate Design
SeasonsPersonal
Urban Family DogMusic
Lexus IS Times Square Photo MosaicCorporate Design
Lexus InnovationCorporate Design
Lexus L-StudioCorporate Design
Lexus LS Launch SiteCorporate Design
Caution Skateboarders TeePersonal
Lego Alien Xenomorph XX121Personal
All images are the copyright and/or trademark of their respective owners. ©2021 Nels Dielman. All rights reserved worldwide.