An marathon shoot amidst record-setting 121° F temperatures at the world-famous Willow Springs International Speedway during a Covid-19 outbreak? "Sign me up!"
That's exactly what we set out to do. Hyundai was launching two all-new, motorsports flagship N models to coincide with the New York Auto Show: the Kona N and Elantra N. So we put these two 280-hp Turbo race cars through their paces on the track, and created eight action-packed, feature-touting videos and over fifty high-detail photography assets “per car“to use for all forms of U.S. marketing.
In addition to the photography and video, we created a 360° CGI real-time engine configurator featuring the swankiest pit garage, ever.
Associate Creative Director - Nels Dielman
Photographer/Director - Kevin Necessary
Production Company - MJ68
Production EP - Michael Horta
Retouching - Mika Laujin, Ian Moss, Nick Limb, Curve Digital
Creative Director - Scott Muckenthaler
Agency Producers - Chrissy Borgatta Luizzi, Brad Johnson, Angee Murray
Brand Manager - Jose Gonzalez
Product - Lawrence Chow
Editor - Matt Dunlap/Swing Set Productions
Arm Car - Industrial Digital
Precision Drivers - Cooper Olsen, Casey Rutherford
CGI 360° - Digital Giant
Agency - Innocean USA
Client - Hyundai
Hyundai Elantra N - Variable Tuned Exhaust
Hyundai Elantra N - 10.25" Digital Instrument Cluster
Hyundai Elantra N - Launch Control
Selected Works
Hyundai Tucson N-Line LaunchDigital Advertising
Hyundai Kona N LaunchBroadcast Advertising
Hyundai Santa Fe PHEV LaunchDigital Advertising
Hyundai Tucson PHEV LaunchDigital Advertising
Sparklight This Town Is BuzzingBroadcast Advertising
PIMCO Graphic RedesignCorporate Design
Swarovski KioskVideo Content, Animation
Lexus FCV RedesignCorporate Design
Kia Optima 5 Hours of Adriana LimaSuper Bowl Campaign
PIMCO Brand RefreshCorporate Design
Sparklight Going PlacesBroadcast Advertising
Kia Sorento Super Bowl Space BabiesCorporate Design
Wonderful Pistachios Super Bowl DigitalCorporate Design
Wonderful Halos Brand LaunchCorporate Design, Branding
Kia Soul In My Mind Music Video ChallengeCorporate Design
POM Wonderful Yum Bunch TumblrCorporate Design
DW Kitbuilder 2.0 Web AppCorporate Design
Kia Soul Shuffle SlamCorporate Design
Lexus FCV TeaserCorporate Design
CableONE Greatest Town On EarthBroadcast Advertising
PIMCO WSJ TimelineCorporate Design
PIMCO BrandCorporate Design
PIMCO Smart Beta SiteCorporate Design
Lexus FCV LF-SACorporate Design
Ford Mustang Community CustomizerCorporate Design
Lexus Dark RideCGI Video Content
Lexus FCV LF-LCCorporate Design
CableONE Dream BiggerBroadcast Advertising
Lexus FCV LF-C2Corporate Design
PaoloPersonal Illustration
Lexus FCV RXCorporate Design
Hess Toy Trucks CGIBroadcast Video
Lexus FCV GS FCorporate Design
Speedshape Brand RefreshCorporate Design
Lexus Enform Logo SequenceCorporate Design
Selfless PortraitsIllustration
Duncan Hines Bake OnCorporate Design
G.E. Ecomagination Photo ProjectCorporate Design
SeasonsPersonal
Urban Family DogMusic
Lexus IS Times Square Photo MosaicCorporate Design
Lexus InnovationCorporate Design
Lexus L-StudioCorporate Design
Lexus LS Launch SiteCorporate Design
Caution Skateboarders TeePersonal
Lego Alien Xenomorph XX121Personal
All images are the copyright and/or trademark of their respective owners. ©2021 Nels Dielman. All rights reserved worldwide.