An marathon shoot amidst record-setting 121° F  temperatures at the world-famous Willow Springs International Speedway during a Covid-19 outbreak? "Sign me up!"

That's exactly what we set out to do. Hyundai was launching two all-new, motorsports flagship N models to coincide with the New York Auto Show: the Kona N and Elantra N. So we put these two 280-hp Turbo race cars through their paces on the track, and created eight action-packed, feature-touting videos and over fifty high-detail photography assets “per car“ to use for all forms of U.S. marketing.

In addition to the photography and video, we created a 360° CGI real-time engine configurator featuring the swankiest pit garage, ever.

Associate Creative Director - Nels Dielman
Photographer/Director - Kevin Necessary
Production Company - MJ68
Production EP - Michael Horta
Retouching - Mika Laujin, Ian Moss, Nick Limb, Curve Digital
Creative Director - Scott Muckenthaler
Agency Producers - Chrissy Borgatta Luizzi, Brad Johnson, Angee Murray
Brand Manager - Jose Gonzalez
Product - Lawrence Chow
Editor - Matt Dunlap/Swing Set Productions
Arm Car - Industrial Digital
Precision Drivers - Cooper Olsen, Casey Rutherford
CGI 360° - Digital Giant
Agency - Innocean USA
Client - Hyundai

Hyundai Kona N - Variable Tuned Exhaust

Hyundai Kona N - 10.25" Digital Instrument Cluster


Hyundai Kona N - Launch Control


Kona N CGI RTE 360° - Available in four exterior colors: Phantom Black, Lunar White, Racing Red, Sonic Blue.

Selected Works

Hyundai Elantra N LaunchBroadcast Advertising

Hyundai Tucson N-Line LaunchDigital Advertising

Hyundai Santa Fe PHEV LaunchDigital Advertising

Hyundai Tucson PHEV LaunchDigital Advertising

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design


Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design


All images are the copyright and/or trademark of their respective owners. ©2021 Nels Dielman. All rights reserved worldwide.