Hyundai asked us to launch their newly redesigned, flagship 8-seat PALISADE SUV at the New York International Auto Show. This was to be the first video to kick the tires of their brand-new, ultra-wide 71x14 ft. auto show display with the challenging ratio of 36:7. Much wider than any feature film ever produced.

So we packed up our widest lenses and took the crew up to the Seattle/Olympic Peninsula area to shoot a day in the life of a family of five in their feature-packed PALISADE - IN ONE DAY. Add to that an infectious and grooving road-trip music track by Kali J., and we successfully launched the redesigned PALISADE in record time.

Woo hoo.

Associate Creative Director - Nels Dielman
Copywriter - Luke Bogner
Creative Director - Jeff Bossin
ECD - Barney Goldberg
Agency Producers - Ren Potts, Chrissy Borgata Luizzi
Agency - Innocean USA
Director - Jeff Ludes
DP - Chad Huff
Executive Producer - John Noonan, Gravy
Editor - Brad Wetmore, Swingset
Music - "Woo Hoo" by Kali J. Arnott, APM
Client - Hyundai

16:9 Hyundai PALISADE Reveal Social Media / YouTube Edit :60 - TURN IT UP LOUD

2023 Hyundai PALISADE live launch event
New York International Auto Show
Press Day, April 13, 2022.
Full-width 5760x1120 (36:7) video on bottom

Ultra-wide auto show key frames


2023 Hyundai PALISADE Auto Show Teaser :06

Selected Works

Hyundai Elantra N LaunchBroadcast Advertising

Hyundai Tucson N-Line LaunchDigital Advertising

Hyundai Kona N LaunchBroadcast Advertising

Hyundai Santa Fe PHEV LaunchDigital Advertising

Hyundai Tucson PHEV LaunchDigital Advertising

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design


Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design


All images are the copyright and/or trademark of their respective owners. ©2021 Nels Dielman. All rights reserved worldwide.