HYUNDAI TUCSON PHEV LAUNCH

Electric when you want it. Gas when you need it. The first-ever TUCSON Plug-in Hybrid is a win-win. Hyundai gave it a modern new look inside and out, with special attention to even the smallest of details, like the DRLs that are seamlessly hidden inside the beautiful grille. Then they packed it with the latest in wireless tech, intuitive touch screen displays and sophisticated safety.

Amidst a citywide Covid-19 lockdown, photographer Anton Watts and I took the TUCSON PHEV to some beautiful locations around the L.A. The stunning product photos and videos are here to see, or you can head over to their home at HyundaiUSA.com to check them out.

Associate Creative Director - Nels Dielman
Photographer/Director - Anton Watts
Production Company - Ink & Oranges
Production EP - William Taylor
Retouching - Mark Francis/MIDAS
Creative Director - Scott Muckenthaler
Agency Producers - Elisabeth Fried, Stephen Estrada
Brand Manager - Lauren Hughes
Product - Charlie Ashby, Lawrence Chow
Editorial - Swing Set Productions
Arm Car - Industrial Digital
Agency - Innocean USA
Client - Hyundai

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Selected Works

Hyundai Tucson N-Line LaunchDigital Advertising

Hyundai Santa Fe PHEV LaunchDigital Advertising

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design

SeasonsPersonal

Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design

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All images are the copyright and/or trademark of their respective owners. ©2021 Nels Dielman. All rights reserved worldwide.