KIA OPTIMA
5 HOURS OF ADRIANA LIMA

How do you get attention for your new commercial in the ad-saturated market of the Superbowl?

How about getting the star, supermodel Adriana Lima, to wave a flag in slow-motion in her underwear for 5 hours? That’s exactly what Kia did – then released it on YouTube to create the longest teaser ever.

The result: Kia stole the limelight from other advertisers who’d already leaked their entire TV spots. “Kia actually understands the YouTube audience in a way that few brands manage” wrote one marketing blog.

2013 Addy Silver Winner

Key artwork

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Case study video. This was 110% my endeavor. Concept to selling the idea to editing.

Video capture of live HTML5 YouTube Channel

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Here is the official extended version of the Super Bowl Spot. I didn't create this spot, but was on second unit, and created everything digital that you see above.

Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design

SeasonsPersonal

Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design

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All images are the copyright and/or trademark of their respective owners. ©2020 Nels Dielman. All rights reserved worldwide.