LMFAO’s Party Rock Anthem turned shuffling into a global phenomenon. We decided to give this craze a place to live online. The Kia Soul Shuffle Slam.

This online dance contest let users vote in head-to-head battles. The site was viewable inside the Kia Soul YouTube channel, Facebook and Mobile. LMFAO and Quest Crew even helped host and promote the contest.

The results. Over 2,000,000 video views and votes. 300% increase in followers to Kia social channels. Nearly 1,000 user submitted videos. 5:03 average time spent on site. Over 160,000,000 impressions.


YouTube Masthead Promo Video + Custom YouTube Channel


Screen capture of live site voting mechanism

Kia Soul campaign case study


Top user-generated winner submissions

Celebrity Tweets

Party Rock for Your Soul :60  NOTE: I did not work on this spot, but I did create all of the digital support elements above.

Selected Works

Hyundai Elantra N LaunchBroadcast Advertising

Hyundai Tucson N-Line LaunchDigital Advertising

Hyundai Kona N LaunchBroadcast Advertising

Hyundai Santa Fe PHEV LaunchDigital Advertising

Hyundai Tucson PHEV LaunchDigital Advertising

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design


Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design


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