LEXUS FUTURE CONCEPT VEHICLES

I was invited to collaborate with the digital group at Team One to completely redesign the Future Concept Vehicles section of Lexus.com. Data research tells us that FCV users of Lexus.com were unique enthusiasts who were 42% more likely to purchase a luxury vehicle. 44% are likely to visit model pages, and 47% are likely to use Build Your Lexus.

I designed a highly responsive FCV Homepage and model pages design, that featured photography and video as part of the responsive grid navigation. And it was built to handle all four phases of an FCV launch. Our HTML5 proof-of-concept so well received, Lexus asked to use my designs to update the homepage of Lexus.com.

Screencapture of live responsive desktop site

Screencapture of live responsive mobile site

Targeted hero image concept. One size fits all devices beautifully, with legible body type and variable layered vignettes.

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FCV-Model-Page-Design-v7.5.1_Page_02
Lexus-FCV-LFSLC-MacBook-Pro-Mockup
Lexus-FCV-GSF-iPad-in-hands

Original concept deck excerpts

Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design

SeasonsPersonal

Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design

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