LEXUS FCV
TEASER CONCEPT

What to do when there is nothing to show?

This digital teaser campaign for the Lexus Future Concept Vehicles featured a dark, mysterious F design shop for a multi-stage reveal of the latest GSF model for days leading up to the Tokyo Motor Show. I created an all-new bespoke F design shop from stock images, complete with animated welding sparks and beautiful lights and graphic type rendering. The day of release, a photo gallery of CGI imagery was added to the campaign.

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Animation storyboards

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Before and after. Just move the slider below to see the individual stock image elements used to create the F design shop.

Selected Works

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design

SeasonsPersonal

Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design

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All images are the copyright and/or trademark of their respective owners. ©2020 Nels Dielman. All rights reserved worldwide.