LEXUS IS TIMES SQUARE PHOTO MOSAIC
Video of the All-New Lexus IS launch in Times Square. Photos were uploaded by the Lexus street team via mobile phone and displayed on the Reuters jumbo electronic billboard. The animated display was done without a single photograph or video of the actual vehicle!
Over seventy thousand photos were also uploaded via the website. All of the photos were put together into daily builds to complete the giant photo mosaic of the Lexus IS. You could even search the photo mosaic for your own uploaded images. Or email their location to a friend.
This campaign was the featured example of SISOMO (SIght SOund MOtion = The future of advertising) in the book The Lovemarks Effect by Kevin Roberts, CEO of Saachi & Saachi Worldwide. It is also featured in the SISOMO section of Kevin Roberts Website.
Selected Works
Supernal Brand Launch RecruitmentVideo Content
Hyundai Elantra N LaunchBroadcast Advertising
Hyundai Tucson N-Line LaunchDigital Advertising
Hyundai Kona N LaunchBroadcast Advertising
Hyundai Santa Fe PHEV LaunchDigital Advertising
Hyundai Tucson PHEV LaunchDigital Advertising
Sparklight This Town Is BuzzingBroadcast Advertising
PIMCO Graphic RedesignCorporate Design
Swarovski KioskVideo Content, Animation
Lexus FCV RedesignCorporate Design
Kia Optima 5 Hours of Adriana LimaSuper Bowl Campaign
PIMCO Brand RefreshCorporate Design
Sparklight Going PlacesBroadcast Advertising
Kia Sorento Super Bowl Space BabiesCorporate Design
Wonderful Pistachios Super Bowl DigitalCorporate Design
Wonderful Halos Brand LaunchCorporate Design, Branding
Kia Soul In My Mind Music Video ChallengeCorporate Design
POM Wonderful Yum Bunch TumblrCorporate Design
DW Kitbuilder 2.0 Web AppCorporate Design
Kia Soul Shuffle SlamCorporate Design
Lexus FCV TeaserCorporate Design
CableONE Greatest Town On EarthBroadcast Advertising
PIMCO WSJ TimelineCorporate Design
PIMCO BrandCorporate Design
PIMCO Smart Beta SiteCorporate Design
Lexus FCV LF-SACorporate Design
Ford Mustang Community CustomizerCorporate Design
Lexus Dark RideCGI Video Content
Lexus FCV LF-LCCorporate Design
CableONE Dream BiggerBroadcast Advertising
Lexus FCV LF-C2Corporate Design
PaoloPersonal Illustration
Lexus FCV RXCorporate Design
Hess Toy Trucks CGIBroadcast Video
Lexus FCV GS FCorporate Design
Speedshape Brand RefreshCorporate Design
Lexus Enform Logo SequenceCorporate Design
Selfless PortraitsIllustration
Duncan Hines Bake OnCorporate Design
G.E. Ecomagination Photo ProjectCorporate Design
SeasonsPersonal
Urban Family DogMusic
Lexus InnovationCorporate Design
Lexus L-StudioCorporate Design
Lexus LS Launch SiteCorporate Design
Caution Skateboarders TeePersonal
Lego Alien Xenomorph XX121Personal
All images are the copyright and/or trademark of their respective owners. ©2021 Nels Dielman. All rights reserved worldwide.