"Who doesn't want to work for a company that is going to change the world?" - André Carter

Supernal, the Urban Air Mobility or "Flying Cars" division of Hyundai, just launched their new brand, and we created a very intriguing social campaign to get their name out, and recruit top talent in the age of Covid.

We went on a whirlwind tour of four U.S. cities in eight days to shoot interviews and portraits of 16 key employees. The final edits were then targeted at tech/aero/engineering candidates on LinkedIN and Facebook.

Associate Creative Director - Nels Dielman
Creative Director - Vince Murray
Copywriter - Chris Deninno
Account - Steven Nishimura, Vickie Stafford
Agency Producer - Rachel Crain, Rob Beckon
Agency - Innocean USA
Director - Cameron Scott Nehrer
Photographer - Benjamin Grimes
Sycamore Sound - Peter Lauridsen
Editorial - Cameron Scott Nehrer
Client - Supernal


Selected Works

Hyundai Elantra N LaunchBroadcast Advertising

Hyundai Tucson N-Line LaunchDigital Advertising

Hyundai Kona N LaunchBroadcast Advertising

Hyundai Santa Fe PHEV LaunchDigital Advertising

Hyundai Tucson PHEV LaunchDigital Advertising

Sparklight This Town Is BuzzingBroadcast Advertising

PIMCO Graphic RedesignCorporate Design

Swarovski KioskVideo Content, Animation

Lexus FCV RedesignCorporate Design

PIMCO Brand RefreshCorporate Design

Sparklight Going PlacesBroadcast Advertising

Wonderful Halos Brand LaunchCorporate Design, Branding

DW Kitbuilder 2.0 Web AppCorporate Design

Kia Soul Shuffle SlamCorporate Design

Lexus FCV TeaserCorporate Design

CableONE Greatest Town On EarthBroadcast Advertising

PIMCO WSJ TimelineCorporate Design

PIMCO BrandCorporate Design

PIMCO Smart Beta SiteCorporate Design

Lexus FCV LF-SACorporate Design

Lexus Dark RideCGI Video Content

Lexus FCV LF-LCCorporate Design

CableONE Dream BiggerBroadcast Advertising

Lexus FCV LF-C2Corporate Design

PaoloPersonal Illustration

Lexus FCV RXCorporate Design

Hess Toy Trucks CGIBroadcast Video

Lexus FCV GS FCorporate Design

Speedshape Brand RefreshCorporate Design

Lexus Enform Logo SequenceCorporate Design

Selfless PortraitsIllustration

Duncan Hines Bake OnCorporate Design


Lexus InnovationCorporate Design

Lexus L-StudioCorporate Design

Lexus LS Launch SiteCorporate Design


All images are the copyright and/or trademark of their respective owners. ©2021 Nels Dielman. All rights reserved worldwide.