July 20, 2011Comments are off for this post.

Duncan Hines “Bake On” Mobile Web, Facebook Tab and Online Ads

BBDO needed integrated concepts and designs for their first project with new client, Duncan Hines. I put on my Speedshape baking hat, and rolled out a complete digital campaign that included Mobile Web, Facebook Tab and Online Ad Banners.

Mobile users can capture QR codes in Broadcast, Print, or Online Ads to access exclusive content on supported devices like iPhone, Android or Blackberry. Once inside, users can view recipes with beautiful dessert photography, save favorites, create custom graphic shopping lists, or unlock digital coupons.

Facebook users can view highly immersive content on a Flash tab design that features two new broadcast spots, and their related fourteen decadent recipes. Each recipe comes with tasty photos, step-by-step instructions, baking tips, and baker's club interviews. There are also two "making of QR cake" videos.

As if that isn't enough, five online ad banners in a myriad of shapes and sizes drive traffic to the sites. One of which contained a QR code comprised of over 900 chocolate and lemon cupcakes!

Sure, I gained a few pounds working on this project. But that's the way I roll. Dough. Or is that batter? Oh, whatever! Please pass the cake pops!!

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Mobile Platforms

June 29, 2007Comments are off for this post.

ABC Brand Pods

If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:

1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum

My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.

If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!

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