June 18, 2008Comments are off for this post.

Lexus Innovation Site

Lexus vehicles have a well-deserved reputation for quality, dependability, and reliability. We needed to excite prospects by redefining the brand, so we introduced the concept of technological innovation inherent in each and every new Lexus vehicle.

While there are several ways to entice consumers to purchase a new vehicle, we had to identify attributes that would influence the user to choose a Lexus based on the features related to their world.

The new innovation section of Lexus.com uses a minimal, block world, with futuristic red toy cars in a fun and interactive demo environment to simplify the concept of some complex, innovative features.

What do you think about the Lexus Innovation Site?

If you have a very small monitor, please click here.

http://lexus.com/innovation

June 3, 2008Comments are off for this post.

L Studio Preview

This image of two HTML emails I designed for L Studio was published as a teaser in the April 2008 issue of Lexus Magazine. So now I tease you in much the same way! L Studio is coming...

And a little bit of my band Urban Family Dog as soundtrack: "Pelham" from 3-Finger Charlie.

Urban Family Dog "Pelham"

May 19, 2008Comments are off for this post.

Lexus Innovation Site Preview

A friend alerted me today that there is a promo for the upcoming Lexus Innovation Website on the Imaginary Forces homepage (where I snaked this video).

April 23, 2008Comments are off for this post.

Lexus Innovation Expanding Banner

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In these stylized expanding banners for Lexus Innovation, you can attempt to park the car. Good luck with that! (nod, nod, wink, wink).

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728x90 Expanding
160x600 Expanding

Don't forget to mouseover to expand.

April 20, 2008Comments are off for this post.

Lexus XM Navigation Banners

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A little while ago, I did some interactive expanding ad banners for XM Nav Traffic with live traffic updating on the latest Lexus vehicles. You might run into the ads on some car enthusiast sites, or you can check out the message board, leaderboard or skyscraper here. When the banner expands you can play with the sonar map to control the speed of travel. Some really cool randomizer programming makes the pretty shapes fly by. Fun stuff.

Wish I had XM Nav Traffic with live traffic updating on my car!

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