June 29, 2007Comments are off for this post.

ABC Brand Pods

If you happen to visit ABC to view re-runs of Lost using their amazing Streaming Player, you may happen upon some of the new Lexus branding ads I designed for Team One Advertising. Or you can TURN YOUR SOUND UP and use the following links:

1) Dominoes
2) Molecules
3) Soundwaves
4) Spectrum

My favorite part of the project was working with brilliant electronic composer Kasson Crooker on the scoring/sound design. Its not often I get to have sound on internet advertising, and working with Kasson was sheer pleasure.

If you do find yourself looking at these ads on the ABC site, please make sure to interact with them for a bit before you resume your television show!

May 31, 2007Comments are off for this post.

Lexus Flash ad banner links

Here is some digital advertising I've art directed for Lexus in the last couple of years.

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Innovation Full Line Expanding Video Banners

Innovation Expanding Video Banners

ABC Brand Pods with Audio and Video

ABC Expanding Video Banners

XM Nav Traffic Expanding Banners

LSh Ad Units

Yahoo Hybrid Owners Forum

ES Senses Banners

ES Style Banners

ES Satisfy Banners

The Week Magazine - Earth Week Edition

ES Mother's Day MSN Roadblock - Email Mother's Day Card Generator

RX Hybrid Banners

BYL Engineering Puzzle Banners

GS Practice

GS Speed Bumps

GS Rocket

GS Stocks

GS Prelaunch 12k GIF banners

RX Thundercloud Edition

CPO Between New And Used

CPO Can't Tell Difference

CPO Fine Line

CPO Vice-Versa

CPO Cars.com Eyeblaster

If you have a cool banner to share, send me a link in the comments.

May 9, 2006Comments are off for this post.

Lexus 2007 ES site launch

The outgoing Lexus ES was unable to connect emotionally with consumers. We needed to show that the new ES made a big visual statement of its owner’s success. Upon seeing the car for the first time, consumers described the car as sleek, sharp, and even sexy—words that would never be used to describe the past model. We showcased the new ES as a vehicle designed to appeal as much to one's heart as to one's head.

Notable features of this site: Beautiful intro animation and transitions. Video clips of the four senses - Sight, Sound, Touch, and Taste - that can be controlled with your cursor. Dreamy orchestral/spa style soundtrack utilizing musical rollover sounds that turn the user into a composer. An oversized gallery of images that can be initiated from any image on the site. Large flyaround 360's and CGI demos of product features. Targeted for 1024x768, but resizeable for very large monitors. Industry response has been extremely positive.

What do you think of AllNewES.com?

If you have a really small monitor, please click here to view the archive.

Here are a couple of the ad banners that linked to the site: Senses and Style.

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