March 9, 2018Comments are off for this post.

PIMCO Hong Kong Trams – Part Deux

I just received some nice photos of the six trams and four tram shelters that we designed for PIMCO's Q4 2017 Brand Campaign blitz in Hong Kong. This is the second year in a row that Team One created designs for Hong Kong trams. Definitely a fun project to work on, and I am happy to get photos this year - though next year I hope we can get some night shots.

One side of the trams features the headline in English "We didn't invent fixed income, but we reinvent it every day.", and the other side the same in traditional Chinese. The shelters have Chinese headlines that translate to "Architects of opportunity." "Architects of ideas." and "Architects of fixed income."

It's great to see the quality printing that was done in Hong Kong with virtual supervision via digital proofing in Los Angeles. Special thanks to my design team of Brooke Barttelbort and Brian Doyle for helping out on this extremely fast turnaround project.

I just received some nice photos of the six trams and four tram shelters that we designed for PIMCO's Q4 2017 Brand Campaign blitz in Hong Kong. This is the second year in a row that Team One created designs for Hong Kong trams. Definitely a fun project to work on, and I am happy to get photos this year - though next year I hope we can get some night shots.

One side of the trams features the headline in English "We didn't invent fixed income, but we reinvent it every day.", and the other side the same in traditional Chinese. The shelters have Chinese headlines that translate to "Architects of opportunity." "Architects of ideas." and "Architects of fixed income."

It's great to see the quality printing that was done in Hong Kong with virtual supervision via digital proofing in Los Angeles. Special thanks to my design team of Brooke Barttelbort and Brian Doyle for helping out on this extremely fast turnaround project.

August 9, 2017Comments are off for this post.

PIMCO Hong Kong Trams

In Q2 of 2017, PIMCO ran a refresh of the Hong Kong Tram Wraps I designed. The new creative featured two topical headlines for PIMCO Income Solutions: "Where can investors find income in a low-yield environment?" and "Income can't wait for the right market conditions." Both in English and Traditional Chinese.

November 16, 2016Comments are off for this post.

PIMCO Hong Kong Tram Designs

As part of their global brand campaign from Team One USA, American investment management firm PIMCO are making a media splash in Hong Kong with a fleet of eight sexy double-decker tram wraps. Featuring brand messages in both English and Traditional Chinese, the trams are completely covered with graphic visuals. It is always exciting and challenging to design for custom media placements like these electric trams. I just received these spectacular location photos from the media outlet, and they put a big smile on my face.

If you see one of these bad boys on the street, please take a photo and send it to me.

Here are some of my original comps, and photos of the real thing taken by the OOH agency in Hong Kong.

May 16, 2007Comments are off for this post.

Lexus Brand OOH Interactive Panels

I just finished desgning some out of home (OOH) interactive touch-screen panels for Lexus. Look for them at a mall near you. Cool stuff, fo sho. More images after you click the photo.

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