February 24, 2013Comments are off for this post.

Moontoast Social Ads

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Moontoast Social Ads - like this one I created for Kia Sorento - show up in the Facebook timeline or Twitter feeds. Is this the future of social advertisement? Supposedly function in iOS as well, but I have yet to see that work. This unit plays the new "Where do babies come from?" Super Bowls spot.

January 31, 2013Comments are off for this post.

2014 Kia Sorento Super Bowl YouTube Masthead + MSN Takeover Video Ad Units

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Click image above to see YouTube Masthead unit.

The spectacular 2014 Kia Sorento Super Bowl spot "Space Babies" has arrived, and with it yesterday, two high-impact full-width video units I created for the YouTube and MSN homepages.

Each takeover starts with an eye-grabbing :15 teaser spot that ends with the prompt "View our Big Game commercial". It then resolves to an interactive banner with cute space babies popping on mouseover, and a YouTube embedded player featuring the entire :75 YouTube exclusive spot. Clicking through sends you to the custom Kia YouTube brand channel (below) where you can learn more about all of the Sorento's great features, and download wallpaper for your mobile or desktop devices.

Click image below to go to youtube.com/kia

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Sample wallpaper image.

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Here's a little video capture of the live experience on MSN.

Experience it yourself. Here is a link to the site archive on This Moment's servers.

January 30, 2013Comments are off for this post.

Kia Sorento 2014 “Space Babies” Super Bowl Spot

The Kia Sorento "Space Babies" Super Bowl spot created by my talented colleagues at DNG is amazing. I can't get enough of it. All of those tasty little details.

Check out the best commercial of the 2013 Super Bowl ad blitz. And all our our digital support didn't hurt one bit. 

June 25, 2004Comments are off for this post.

KIA Sorento Retouching

Kia was launching the new Sorento. Saputo Design needed the action imagery to be graphically clean, hard lit, and cutting edge.

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